IN HINDUISM, THE COW IS A SACRED SYMBOL OF LIFE AND EARTH.
SOME RESIDENTS OF GUJARAT IN THE WESTERN PART OF THE COUNTRY HAVE BEEN VISITING COW SHELTERS TO RUB THE EXCREMENT ON THEIR BODIES, THEN HUG OR HONOR THE COWS WHILE THE MIXTURE DRIES.
WHEN IT DOES, IT’S WASHED OFF WITH MILK OR BUTTERMILK.