Heinz Ketchup has announced that they won't be a part of this year's Super Bowl, but it isn't completely disconnecting itself from the event.
In fact they have launched a grassroots campaign to get the Monday after the Super Bowl - when everyone is a bit hungover and cranky if their team didn't win- to be declared a national holiday.
Heinz even created an official Change.org petition to "make Monday more like Sunday". They say the new holiday should be called "Smunday."
This comical video below explains it all!