Planters had a lot of buzz going in after they killed off Mr. Peanut in an ad last month. And it turned out it was just so they could get in on the whole "baby-versions-of things-are-cute" trend.
The Super Bowl ad had Wesley Snipes speaking at Mr. Peanut's funeral. Then the Kool-Aid Man cried . . . a teardrop landed on the grave . . . and a cute, BABY version of Mr. Peanut sprouted up and made DOLPHIN sounds.
Not everyone was impressed. But the hashtag "BabyNut" DID start trending. People mostly noted how it was an obvious rip-off of Baby Yoda and Baby Groot.