Call it the Baby Yoda Effect: From here on out, you're gonna see a LOT more movies introduce cute, cuddly characters whose sole purpose is to explode all over social media and sell millions of toys.
Case in point: "Ghostbusters: Afterlife". In a new clip, PAUL RUDD is browsing in the grocery store when a bunch of miniature Stay-Puft Marshmallow Men start causing chaos.
They're cute like Baby Yoda or even the Minions from"Despicable Me", but they're also kind of sinister, like the"Gremlins". And they're tailor-made for plastic toys, t-shirts, and a thousand other marketing opportunities.
"Ghostbusters: Afterlife"is a continuation of the first two movies from the '80s, but it ignores the 2016 reboot. It's supposed to hit theaters in November.