When news that Google could still track your location despite having "Location History" turned off, people were outraged. But just as quickly as the tracking situation was revealed, smart people got busy and figured out how to stop it. The solution takes some work, but if you use an Android phone or an iPhone that runs Google Maps you may want to put in the time. It's estimated that roughly two billion people are being affected.
The only thing turning off Location History does is stop Google from creating a timeline of your location that you can view. The actually turn it off, you need to access the Web & App Activity buried deep within your Google Account settings. The folks at Wired published step-by-step instructions for how to access this setting and turn the tracking process off.